is in New Orleans for IRE and there are a lot of ways to connect with us.
Heidi J. Ellsworth, RCS Partner and Karen L. Edwards, RCS editor along with Vickie Sharples, partner and Sarah Harwerth-De Marco, RCS digital operations will all be at the IRE.  Here are the events that we are involved in and it would be great to see our Coffee Shoppers there!
Heidi, Karen and Sarah all donate their time to National Women in Roofing.  Heidi is the chairperson of NWIR and Karen and Sarah are both involved with the communications committee, Karen as the new chairperson and Sarah is behind all that great design.  Vickie continues to push and promote all associations on our site and helps get their word out.  So, mark your calendars for the following amazing NWIR & IRE events:
Sunday, February 4
National Women in Roofing (NWIR) Day – Heidi will be leading a guided walk through the French Quarter.  She is also a speaker kicking off the event at 12:00 noon.
9:00 a.m. to 10:00 a.m., Guided Walking Tour
12:00 pm – Heidi will kickoff NWIR Day, which if you have not signed up for this event, you need to!
Learn more.
Heidi and Karen are also speakers at IRE.  They regularly speak at regional shows and via association webinars.  They will be doing webinars on starting in February but you can see them live at IRE speaking at the following events:
Wednesday, February 7 – Heidi
11:20 a.m. to 12:20 p.m.
Websites are one of the most important marketing tools in today’s business world.  The question is how to approach either getting a new website or updating your current site.  This session, presented by Heidi J. Ellsworth, will focus on the options of using in-house talent or hiring an agency.  If looking outside, what are the questions to ask?  It will be on the tradeshow floor in the Johns Manville pavilion.  Be sure to mark this on your calendar.
Learn more.
Thursday, February 8 – Heidi and Karen
9:30 a.m. to 11:00 a.m.
IRE Educational Classes – This course will provide an interactive experience to develop a marketing plan for roofing contractors.  Participants are encouraged to bring their ideas and interact with Heidi J. Ellsworth and Karen L. Edwards, working through the process and segments of a marketing plan. They will be providing all seminar attendees with a copy of their new book, “Building a Marketing Plan for Roofing Contractors.”  If you can’t make the seminar, we will have their new book in the Coffee Shop booth #2842.
Learn more.
Meet Heidi and Karen:
Heidi Ellsworth is a partner in  Through her business HJE Consulting, she also works with the NRCA, National Roofing Partners and Cotney Construction Law.  A passion of Heidi’s is the National Women in Roofing and Roofing Technology Think Tank (RT3).  Both are perfect compliments to in that the Coffee Shop is a women-owned business and on the cutting edge of technology and digital advertising in the roofing industry.
Karen Edwards is the editor of  She is well known for her excellent writing and editing skills and has been providing exceptional marketing in the industry for many years.  She owns her own consulting business, Casimir Group where she provides marketing consulting to roofing contractors and manufacturers.  She also works with prominent industry groups including Property Drone Consortium (PDC) and Roofing Technology Think Tank (RT3).
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